In the past year, Banowetz + Company partnered with Delta Hotels by Marriott Dallas Allen as they launched three food and beverage experiences at the new hotel and conference center. The flagship Stampede 66 is an evolution of celebrity chef Stephan Pyles’ well-known downtown restaurant, and B+C created updated menus, check presenters, signage, and business collateral using the established branding. To compliment the modern Texas cuisine, Banowetz + Company collaborated with Delta and interior partner Matchline to launch Canyon Bar. For this elevated watering hole, B+C designed a robust branding package of faceted, cowboy-inspired iconography and developed bar signage, coasters, and custom imprinted license plate menus. Last but not least, Banowetz + Company collaborated with Delta to launch Provisions66, a grab-and-go experience to offer the flavors of Stampede66 to guests on the go or in the comfort of their rooms. Inspired by road signage, the branding incorporates the orange and brown tones like Canyon Bar to connect with Stampede66. B+C designed signage, food labels, grab-and-go collateral, and a food labeling system that could be used consistently across all food packages. The result is a family of brands which each have their own identity and work together as a cohesive system.
Bright and Beautiful: New Ads and Images for Tessa & Lucinda
Having successfully created the initial branding and advertising for real estate powerhouse Tessa & Lucinda, Banowetz + Company recently updated their look for their 2019 campaign. We wanted to continue to convey the approachable, personable vibe of the Tessa & Lucinda team while integrating our client’s love of natural light and desire to showcase a few properties. Jill Broussard was the perfect photographer to enlist, given her gift for beautifully capturing both natural light — indoors and out — and the personality of her subjects. We also simplified the messaging, making the images of the T&L team the hero in the final ads.
— Team Banowetz
High Profile Project: Marketing for the Dallas Children’s Theater Sculpture
To celebrate its 35th anniversary as an icon of the Dallas Arts community, Dallas Children’s Theater commissioned artist Christian Moeller to create a monumental sculpture for the DCT grounds at the Rosewood Center. The art piece will not only be an important public work but will also serve as an identifying feature for the organization. Banowetz + Company partnered with DCT to raise awareness and funding for this special project, producing a website and pocket folder with a series of inserts to cleverly tell the story of DCT, explain the project, introduce the artist and his concept, and outline the fundraising goals — all in a theatrically themed outline.
— Team Banowetz
