We were moved by this powerful PSA from Sandy Hook Promise, a national gun violence prevention organization, co-founded by Nicole Hockley, who lost her first-grade son Dylan in the Sandy Hook Elementary Massacre in 2012. This sweet high school story is really a deadly serious PSA. Hats off to BBDO New York for brilliantly illustrating the need to watch for warning signs of gun violence.
Client: Sandy Hook Promise
Agency: BBDO New York
Production Company: Smuggler
Director: Henry-Alex Rubin