Banowetz + Company, Inc. recently completed a branding package for The NRP Group’s latest residential development, The Baldwin. Situated near the historic St. Paul Square and Sunset Station in San Antonio, Texas, the property brings together features of the building’s original brick façade, industrial loft-style spaces, and the spirit of the neighboring railroad junction. Inspired by these elements, we designed a logo system that is strong, modern, and rooted in railcar heritage, with wide sans-serif typography and stamp-like secondary marks. The business collateral incorporates black and white paper stocks, metallic inks, and duotone train and railroad imagery. These components come together to accentuate the history of the area and embrace the contemporary vision of the property.

— Team Banowetz