Banowetz + Company recently completed a brand overhaul for T45, a bar-forward restaurant located at Hyatt Centric Times Square in the heart of New York City. Previously branded as a Midtown diner, the creative team at Banowetz worked with the staff at Hyatt to position T45 as a neighborhood gathering place, where all are welcome and where one can discover what's happening in the city. The new branding combines wayfinding elements with understated typography to create a clean, timeless look that is inclusive of locals and travelers alike. T45 is a spirited culinary adventure we hope you can experience the next time you're in the city.

— Team Banowetz