Banowetz + Company has been working with Ewing Automotive for over two decades, so we were excited to learn they would be adding Subaru to their family of dealerships — and we’d have the chance to help spread the word. Our task was to announce the addition of the Subaru dealership to the Ewing lineup while incorporating the familiar tone of the brand’s national voice. Capitalizing on the outdoorsy feel-good vibe of Subaru, we cleverly incorporated flannel, leaves and other natural backgrounds into upbeat headlines. The result is a friendly ad campaign and outdoor boards inviting DFW residents to discover Ewing Subaru of Plano. Watch for them around town and check them out below.

— Team Banowetz