Culinary genius Kent Rathbun has done it again, launching a spectacular new dining and bar experience called IMOTO with his wife Tracy. Located in Victory Park, this upscale Asian restaurant is a flavorful signature showcase of Chef Rathbun’s take on Asian staples, traditional sushi and modern cocktails. With our history of working on successful restaurant concepts together, Banowetz + Company was invited back to the table to develop the branding for IMOTO. The B+C team crafted a series of sleek logo marks that fuse modern typography, bold splashes of color, and traditional Asian iconography, which made for dynamic signage and striking uniforms. The menus are wrapped in printed vinyl featuring art taken from the restaurant’s prominent wall mural, each one a unique piece of the overall image. Business cards were printed on decadent soft-touch heavyweight paper with an embedded hit of red for a look that makes a statement in any language.

— Team Banowetz