Situated in the Trammell Crow Center in the Dallas Arts District, Sloane’s Corner is a comfortable Downtown Dallas eatery serving New American Bistro fare and craft cocktails. Having partnered with the NL Group on many culinary projects, including Dish and The Front Room, Banowetz + Company was eager to lend our perspective and creativity to launch this new dining experience. Named after the owner’s eight-year old daughter, B+C created a warm and inviting signature script as the main brand element and infused gestural paint splotches as an artful nod to the restaurant’s location. Pairing whimsical and elegant aesthetics, B+C rounded out the brand touchpoints with an array of restaurant signage and collateral, including menus, takeaway packaging, and business cards. The resulting brand and experience are equally modern and playful.