Good to Grow: B+Co New Work for Dallas’ Premier Landscaping Company

When Dallas-based landscaping company Southern Botanical needed a fresh approach to their brand, Banowetz + Company was eager to dig in. In business since 1995 and having experienced substantial growth since its inception, Southern Botanical was due for an updated look. The opening of a new corporate headquarters presented a perfect opportunity to rethink everything from the ground up. B+C first created a strong, modern logo and positioning line to succinctly communicate the nature of their business, which was emblazoned on their new building, stationery, vehicles, uniforms and swag. We then revamped the look and voice of their email and marketing materials with simple, eye-catching visuals and smart messaging to create a cohesive brand image. Now, with the recent launch of their redesigned website, Southern Botanical is perfectly positioned to successfully cultivate more business as “The Green Standard.”