The Campaign Trail: B+Co works with Darren Boruff

When fellow Lakewood resident and fellow board member of the White Rock Conservancy Darren Boruff approached Leon about helping with campaign materials for his run for City Council, District 9, we were happy to sign on. Darren has a track record for improving East Dallas parks and rallying neighborhood leaders to expand the Volunteers In Patrol (VIP) program, which helps reduce crime, among many other projects. 

Darren requested simple, direct messaging and a red, white and blue theme. Once we nailed the logo (below), we produced buttons, yard signs, stickers, stationery and a Facebook page. Look for his signs around Dallas — and his name on the ballot on May 9. Get out and vote for Darren Boruff!

— Team Banowetz

The Writing’s on the Wall (or Chalkboard): Shelton Stampede work pays off

Banowetz + Company recently took on a pro  bono project for Dallas’ Shelton School, helping them with branding and promotional materials for their annual fundraiser and live auction. Typically the event theme encompasses a “stampede” since the school mascot is a charger. This year’s theme was “Bringing the Stampede Home,” with the event to be held on school property in order to reduce overhead. It was to have a “truckyard chic” motif with food, drinks and decor in keeping with a laid-back, “Austin-cool” look and feel. We were tasked with the creation of a logo, invitation, raffle tickets, promotional materials and event signage that had a casual, yet trendy feel. 

The chosen logo made appropriate use of a black chalkboard background, which became a common denominator that tied all of the elements together. Fun typography, texture and limited color gave the layouts a down-to-earth, cost-conscious look, while still appearing thoughtfully designed. 

The raffle and live auction were a huge success, and we were thrilled to learn that our materials were well received. The school raised record-level funds which will go to enrich the education of the students at Shelton. All in all, we think the work turned out quite nicely and deserves an “A+.”

— Team Banowetz

A Perfect Pairing of Art and Fashion: the NorthPark Spring campaign book

As part of the recently launched spring campaign for NorthPark Center, Banowetz + Company produced a perfect-bound book showcasing the stunning images that were utilized in ads as well as in special sections in several luxury publications. The images feature ensembles by fashion’s top designers set against masterpieces at the world-renowned Kimbell Art Museum in Fort Worth, shot in the iconic Louis Khan Building and the stunning new Renzo Piano Pavilion.

The images are a beautiful juxtaposition of art and fashion, old and new, featuring the lovely model Kate Bogucharskaia and new looks from Roberto Cavalli, Versace, Salvatore Ferragamo, Gucci, Valentino and other top fashion houses. The book was recently mailed to select zip codes in the Dallas-Fort Worth area and will be handed out at upcoming special events. Here’s a peek at the finished piece.

Location: The Kimbell Art Museum
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Model: Kate Bogucharskaia
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Associate Creative Director: Sarah Terrell, Banowetz + Company, Inc.

— Team Banowetz