When Dallas-based landscaping company Southern Botanical needed a fresh approach to their brand, Banowetz + Company was eager to dig in. In business since 1995 and having experienced substantial growth since its inception, Southern Botanical was due for an updated look. The opening of a new corporate headquarters presented a perfect opportunity to rethink everything from the ground up. B+C first created a strong, modern logo and positioning line to succinctly communicate the nature of their business, which was emblazoned on their new building, stationery, vehicles, uniforms and swag. We then revamped the look and voice of their email and marketing materials with simple, eye-catching visuals and smart messaging to create a cohesive brand image. Now, with the recent launch of their redesigned website, Southern Botanical is perfectly positioned to successfully cultivate more business as “The Green Standard.”
A Fresh Issue — NorthPark The Magazine
The latest issue of NorthPark The Magazine is here! Banowetz + Company partnered with NorthPark Center to produce the Spring/Summer 2019 issue of the award-winning editorial publication, a vibrant showcase of the world-class shopping center’s fashion collections, cultural pursuits and creative spirit.
For this issue of the magazine, B+C and the NorthPark marketing team collaborated closely with an exceptional group of photographers, illustrators, stylists and creative partners, including Sergio Garcia, Geof Kern, Shayna Fontana, Mallory Heyer, Maisie O’Brien, Jeremy Shelby, Carlos Alonso-Parada, Justin Clemons, Dallas Black Dance Theatre and more.
Banowetz + Company could not be more proud of NorthPark The Magazine. Pick up a copy at NorthPark Center today!
Brilliant Work: B + C Campaign for Lightovation
The Banowetz team recently completed an ad campaign for Lightovation, Dallas Market Center’s international lighting event. Twice a year, thousands of experts and retailers gather at Lightovation to explore the latest and greatest innovations and technology in commercial and residential lighting. DMC tasked us with creating a series of ads to publicize the market, increase interest and highlight the opportunity for market-goers to connect with other industry professionals. With beautifully illuminated photography by Justin Clemons, dynamic typography and clever messaging, the campaign has an innovative look that’s sure to spotlight the upcoming event.
— Team Banowetz
