More than a year ago, Team Banowetz was afforded the opportunity to work with Allie Beth Allman & Associates – the number one, single-office residential real estate firm in Dallas/Ft. Worth. From updating the Allie Beth Allman & Associates logo, to print, TV, and out-of-home advertising, we’ve strived to create new ways of marketing the firm’s outstanding agents and top-notch properties. One such way is Allie Beth Allman & Associates Magazine.
Banowetz + Company hired local photographer Matt Pasant to shoot the Rory Meyer's Children's Garden at the Dallas Arboretum for the fall 2013 issue of Allie Beth Allman & Associates Magazine.
First printed this past spring, Allie Beth Allman & Associates Magazine is a 60-page, perfect-bound glossy publication featuring original editorial content regarding new cultural and real estate happenings in Dallas, Texas. Allie Beth Allman & Associates agents are able to participate in the magazine in several ways, including agent profiles, advertorial sections promoting landmark properties, and new listing ads. The magazine is direct-mailed to affluent Zip codes in Dallas and distributed directly to the agents’ clients.
For the last month and a half, Team Banowetz has been feverishly working on producing the second issue of the magazine. Thanks go out to our team, our day-to-day client contacts, the agents, the outside advertisers, the Town of Highland Park Library, a great copywriter, an eagle-eyed proofreader, a talented retouching company, and multiple photographers. Last Tuesday, though, it all came down to what happened at the printer.
When you read the word “printer” you might think of that piece of hardware connected to your home computer. Now imagine that printer is two stories tall, as long as a football field, and louder than rush hour traffic on 635, and is fed by rolls of paper as large as a subcompact car moving through the press at 50 mph. To ensure that the magazine printed correctly, DJ Sherman and I went to oversee this monstrously large printing process – in the industry, we call it a press check. A press check is our last opportunity to make sure everything prints just as it should. We scrutinized the press run to ensure that images reproduced well, color was consistent and pleasing, and nothing had gone wrong in the proofing process. It was a huge responsibility, but we were up for the challenge.
After more than 15 hours on press, we were pleased with the results. Look for the fall issue of Allie Beth Allman & Associates Magazine coming soon.
– Eric Venegas, Creative Director
