Banowetz + Company just wrapped up a naming and branding project for a new Dallas-based business that specializes in the rebuilding and remanufacturing of cores used for aluminum machining. These six- to eight-foot-long rolls are used by other businesses in the production of aluminum sheeting. The excessive heating of these cores for this process requires that they frequently be replaced — however, rebuilding them is a much more cost effective option. Here enters our client and their expertise.

They needed a name and tagline that would help identify just what type of work they do, and that would establish them as specialists in their industry. We presented numerous options, and the client selected the name “CoreTech Industries” with the positioning line “Precision. Performance.” Once we had that determined, we rolled out several different visual approaches to the logo. You can see the one they chose and some of the other options below, each with a little different spin on it.

— Team Banowetz