We’ve just wrapped up a new ad campaign for our long-term client, Mercedes-Benz of Plano. The concept — which features black and white photography contrasted against bold, colorful type — plays up their vehicles, service and overall customer experience as so exceptional, they are hard to describe. We drive home the point with the use of fun, made-up words as headlines. Watch for the series to be popping up in publications, on the radio and on billboards. Here’s a preview of some of the print ads. And if you find yourself at a loss for words to describe something that’s “beyond great,” feel free to borrow any of our “fantabulous” terms.

— Team Banowetz